The research purpose of my book was to explore everyday choice we make. With every decision made, the outcome sets in motion what comes next in life. I chose to work with a relatable story found on tifu-today-i-fucked-up.tumblr.com to illustrate how even the smallest decisions can create drastically different outcomes. I emphasize every choice made throughout the story and create other possible outcomes by creating an algorithm to be plugged into Google search. I searched the choice into Google which then led to various forums, each one telling a story related to my search, which branched into another choice. I plugged in choice after choice and was resulted in story after story which eventually, after dozens of forums, led to a realistic and relatable outcome. The purpose of the experiment was to see what outcome for this story could be created based off of every search and clicking choice I made.
For photography, I used avatars from these forums, adding a face to each story. There was a wide range in age but all were men, showing us that even they turn to the internet for answers.
Other than photos, I kept the design simple with only one typeface but explored all of its weights. This decision was made due to the complexity and easily confusing nature of the multi-verse theory itself. The web/map at the end illustrates all the choices.