![](https://cdn.myportfolio.com/d52eb9c1f4ff5e7f681b014f4e5e0a4c/acf65157-a637-48cd-b6cd-fada1ef9eb0e_rw_1920.jpg?h=fa68251fc3511189730e704c093eb71e)
Image for mockup purposes only; originally shot by Nike
![](https://cdn.myportfolio.com/d52eb9c1f4ff5e7f681b014f4e5e0a4c/def017f7-ed22-4c06-88af-1fc2e76648b1_rw_1920.png?h=5c78fcbae97b0c7eec31f4cd5df98e13)
![](https://cdn.myportfolio.com/d52eb9c1f4ff5e7f681b014f4e5e0a4c/e0465ae5-1b47-4885-8ffe-80cca899e524_rw_1920.png?h=90b3295caaaddd1ed4de8463240e2dd7)
![](https://cdn.myportfolio.com/d52eb9c1f4ff5e7f681b014f4e5e0a4c/4c82d681-8592-4d0e-ab38-8b852dc77dff_rw_1920.png?h=971f1ff047d335cd6fd5a28d33795322)
Brooklyn Youth Tennis Association aims to help young people develop into socially responsible, well-rounded, engaged citizens by providing quality free and low-cost tennis instruction. BYTA’s ask was to give the brand a fresh look - something versatile that would appeal to it’s young audience, their parents, and investors. This direction takes inspiration from the shape of the court, creating a continuous outline and guiding the eye from start to finish. The tennis ball graphic assists in distinguishing the beginning from the end, ensuring there’s no mistake in misreading the name.