Brooklyn Youth Tennis Association aims to help young people develop into socially responsible, well-rounded, engaged citizens by providing quality free and low-cost tennis instruction.
BYTA’s ask was to give the brand a fresh look - something versatile that would appeal to it’s young audience, their parents, and investors. This direction takes inspiration from the shape of the court, creating a continuous outline and guiding the eye from start to finish. The tennis ball graphic assists in distinguishing the beginning from the end, ensuring there’s no mistake in misreading the name.
Image for mockup purposes only; originally shot by Nike