Brooklyn Youth Tennis Association

Brooklyn Youth Tennis Association aims to help young people develop into socially responsible, well-rounded, engaged citizens by providing quality free and low-cost tennis instruction. BYTA’s ask was to give the brand a fresh look - something versatile that would appeal to it’s young audience, their parents, and investors. 
This direction takes inspiration from the shape of the court, creating a continuous outline and guiding the eye from start to finish. The tennis ball graphic assists in distinguishing the beginning from the end, ensuring there’s no mistake in misreading the name.