core.rona
In the early days of quarantining, Art Director Sarah Tosques and I partnered up to launch @core.rona, your hub of resources for WFH: Working out From Home. What began as two NYC based creatives/friends sharing resources with each other turned into a collective of online offering for a larger audience. We aimed to share as many resources as possible on best maintaining a physically and mentally healthy lifestyle while responsibly practicing social distancing during the spread of COVID-19. Within less than a week of our launch, we grew an organic following of over 1.5k and were being shared globally by fitness studios, influencers, and friends wanting their loved ones to find comfort in difficult times.