Through my experience as Director of Branding for Hackillinois, an open source hackathon bringing together attendees from all over the midwest, I constructed and oversaw a diverse team, each individual specializing in something I did not. The team I compiled ranged from animators to UI/UX designers to print designers, resulting in a full branded experience, unlike any other Hackathon Illinois has ever seen. In addition to directing, I redesigned the app used by hackers on the weekend of the event. The lead designer and I conceptualized and implemented a feature that allowed recruiters to scan a hacker’s badge, immediately providing their professional information. This would then be efficiently stored on the recruiter's account, later referenced during the hiring process.