Agency: King & Partners
Creative team: Tony King, Inii King, Ruth Costello, Aaron Carrillo, Carder Gilbert
Creative team: Tony King, Inii King, Ruth Costello, Aaron Carrillo, Carder Gilbert
Rio Las Vegas
Lush, colorful and full of life — Rio is an oasis in Las Vegas offering a refreshing escape from the tired Vegas casino playbook to guests of all kinds. Inspired by the vibrancy of Rio de Janeiro, I seized the opportunity to tap into my own cultural Brazilian roots, creating a modern logomark and vibrant brand to infusing life back into the iconic hotel.