The Boca Raton
A complete reinvention of a storied icon, The Boca Raton (previously the Boca Raton Resort & Club) is undergoing its biggest evolution to date. King & Partners was brought on to transform the brand, and develop a new vision that nods to the illustrious history of the resort and club while looking to the future. King & Partners collaborated with type foundry, Nikolas Type to create a completely custom type called Boca Slang. Map illustration by Elizabeth Kay.